Electronic Message Center Content Drives Increased Customer Traffic & Sales
There is a big difference between effectively branding your business and driving additional customer traffic. Understanding the roles that different types of signs play is critical when executing an effective, integrated marketing plan.
Main identification signs that display your brand name and logo 24/7 are critically important when you realize that 75% of consumers have entered a store or referred a friend because of a sign that made a business stand out. Even more important is the fact that customers that live or work within 5 miles of your business see your sign up to 60 times a month!
Electronic Message Center (EMC) signs are incredibly effective when used to feature promotions and product offers. EMC’s, also called digital displays are programmable LED displays mounted to pylons, monuments or buildings. Recent studies show:
- Sales increased for 83% of small businesses after installing an EMC.
- Adding a graphic to text increases customer memory by 65%.
- EMC signs attract 400% more glances than a static sign.
- Promotional graphics with an offer drive impulse sales. Impulse purchases account for 30-50% of ALL sales.
BUT A DIGITAL DISPLAY WITHOUT GREAT CONTENT IS LIKE A BRISKET SANDWICH WITHOUT ANY MEAT!
Comet Signs is here to help. During March and April 2021 when you buy a new electronic message center sign, Comet Signs will provide a free year of content, including two custom-designed pieces per month. Contact us today for more information.