Signage - The Gift That Keeps on Giving
You may know the phrases “communication is the key to success” or “when it comes to business, communication is key”. While these statements are true, they may leave you wondering how to effectively communicate with your customers, or even what messages you should be communicating. You can try to reach your customers with the use of advertisements and social media, but one of the most effective ways to communicate with your customers is with quality signage. Signage plays a significant role in your business by attracting new customers, increasing foot traffic, and driving sales.
One of the main messages you want to communicate to your customers is that of quality- of both your business and the products and services you offer. Signage is a wonderful communication tool not only because it marks where your business is located, but also because 39% of customers make quality assumptions about your business based on the quality of your signage. For consumers to believe that your products and services are of good quality, you need to display quality signage. While you may invest significant effort in other aspects of your business, the same care needs to be applied to your building and its appearance.
With a well-polished building and quality signage, you are more likely to attract new customers, which will lead to a significant increase in profits. A study conducted by the Sign Research Foundation proved that signage could improve your business’ sales by 7%, resulting in a 124% increase in overall profits. In another study, 60% of businesses have reported a 10% increase in sales by simply adding or updating their signs. While some may believe that signage is just a location marker, it can have a significant impact on your business for both the perception of your product’s quality and your overall profitability.
Here at Comet Signs, we want to help you improve your business by Bringing Your Brand to Life.
Contact us today to begin designing the best signs for your business to attract more customers!