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restaurant pylon sign


While business signs are important to mark where your store is physically located, they are also a great form of marketing for your business. Most businesses strive for high brand recognition among their consumers, and there is no better way to develop this than having a sign outside of your business for them repeatedly see.

Signs Attract New Customers

85% of a business’s customers will live within a five-mile radius of the store and can potentially see your sign almost every day. These customers, or potential customers, that live within close proximity to your business are an important part of your market to focus on and grow. Half of a business’s customers will come into the store because of the sign that is proudly displayed outside. In fact, for startup businesses, signs will attract 50% of their NEW customers. Signs are not only valuable to veteran businesses that are well known amongst consumers, but also the businesses who are just starting to make a name for themselves. The more that people pass your sign, their curiosity will peak and are more likely to stop and visit your store.

Signage Increases Sales

Signs encourage impulse shopping, leading to more sales. This means that customers, with no prior intention of stopping, felt compelled to stop at a store after seeing the business’s sign. Today, consumers seek convenience. They are likely to stop at the first convenient place they see, rather than continuing to search for what they want. 17% of people will stop to shop at a store because they saw the sign and it was convenient, even if it was not their intent.

Learn More About Your Average Traffic Count

You should never underestimate the value of a sign and its impact on your customers and revenue. Contact Comet Signs today to learn more about how we can help you design your perfect sign, and you can even ask us to provide a traffic count showing the average number of people who pass your business location each day!