INVEST IN SIGNAGE AND SAVE MONEY ON ADVERTISING
While there is a myriad of ways for you to advertise your business, it is costly to utilize every channel or platform. To build the best marketing strategy, it’s important to analyze the various platforms and determine which are the most effective and cost-efficient for you.
One of the most popular forms of advertising is broadcast advertising, which includes both radio and television ads. Despite their popularity, they are one of the costliest forms of advertising with short run times. With radio ads ranging between 30 to 60 seconds and television ads averaging 15 seconds long, these commercials are easy to ignore or skip entirely. In fact, 72% of drivers opt to listen to something other than the radio, 90% of DVR users skip commercials, and everyday more people are willing to purchase streaming services to get rid of those annoying ads.
However, signage is one form of advertising that is not skippable. On-premise signs are a more targeted form of advertising, reaching consumers in the immediate vicinity instead of wasting money on advertising impressions to people outside your target area. Signs don’t have short run times, rather they are visible for 24 hours every single day, continuously working to advertise your business. They act as a silent salesperson by branding your business, providing information about your products and services, and directing your customers.
While it is crucial for your business to have strong salespeople, it is also important to have quality signage. Signs stand as a representation of your business. If you have a run-down or outdated sign with chipped paint and burned-out lights, it can lead customers to believe that your business is also of low quality. Signage is one of the most effective and cost-efficient forms of marketing you can invest in, so do it right.
Comet Signs understands the value that quality signs bring to your business! Contact us today and begin designing the best advertising for your business.