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ARCHITECTURAL LIGHTING YOUR BUSINESS ACTUALLY NEEDS

Your brand enhancement should not end with your signage. While it is important to have high-quality signage, it is also important that your business has curb appeal. This refers to the look of your storefront and its surroundings, like parking lots and landscaping, when viewed from the street. Curb appeal will either attract or discourage new customers from entering your store.

If your building appears to be of low quality to your customers, they will assume that your business is also of low quality. 34% of shoppers associate sign quality with store and product quality, while 95% of customers admit that a store’s exterior swayed their choice of where to shop. If you see what appears to be a rundown restaurant from the outside, would you believe that they had quality food? If you don’t care about the quality of your signage and your building, then do you really care about your customers?

In addition to signage, architectural lighting can drastically improve the appearance quality of your business, helping you attract more customers and stand out amongst your competitors. You are not limited to white property lights that illuminate your building or parking lot. Architectural lighting can be color-changing lights outlining the top of a skyscraper, what looks like raindrops projected onto the side of a building, or lights on the top of a scoreboard that looks like fireworks going off when someone hits a home run. Fun pops of color add a unique feature to your building and helps you stand out amongst competitors.

Another form of commercial architectural lighting that is becoming increasingly popular is something we at Comet Signs call eyebrow lighting. This lighting outlines your building and projects light downward, illuminating your whole building and some of the surrounding area. It is also used in the petroleum industry, outlining the exterior of the gas canopy. Eyebrow lighting adds a unique feature to your property and can be customized to fit your brand colors and your desired aesthetics.

With 85% of your business’s customers living within a five-mile radius of your store, it is important to have a well-lit property and high-quality signage. Here at Comet Signs, we strive to deliver you the best quality, and customizable lighting. Contact us today so we can help you design the best signage and lighting package to fit your needs!